Industrial Tourism as a New Driver of Service Consumption
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For business-travel and cultural-tourism investors, industrial tourism offers a path to generate incremental consumption from existing industrial assets, involving corporate site openings, conversion of business traffic and secondary revenue streams, potentially influencing cultural-tourism investment and business-tra…
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- China Tourism NewsIndustrial Tourism as a New Driver of Service Consumption
An opinion piece in China Tourism News argues that service consumption is a key focus for expanding consumption, with tourism service consumption among the most promising growth areas. Industrial tourism, built on real production sites, industrial culture and interactive experiences, converts industrial space into experiential consumption venues, production capacity into cultural-tourism products and business travellers into leisure consumers, expanding consumption without large-scale new construction. The article proposes a two-way empowerment mechanism: industry supplies scarce scenes, technical education content and business traffic, while tourism adds brand cultural premium and opens se…