Trip.com Group expands concert travel peripheral business
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On November 5, 2026, Skift Feed reported that Trip.com Group is expanding its business around concert travel, planning to extend from tickets and hotels to local attractions, ground transportation and dining experiences. Edison Chen, the company's Vice President of Destination Marketing and Strategic Alliances, said most concertgoers want to stay an average of four days at the destination, and fans may be persuaded to stay a few extra days to explore the destination. The report did not disclose the specific launch time, covered cities, investment scale or phased targets of this business.
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- Skift FeedTrip.com Group expands larger travel business around concerts
Trip.com Group is expanding its business around concert travel, planning to extend from tickets and hotels to local attractions, ground transportation and dining experiences. Edison Chen, the company's vice president of destination marketing and strategic alliances, said most concertgoers want to stay an average of four days at the destination, and fans may be persuaded to stay a few extra days to explore the destination.
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