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HBX builds out experiences offering with Bridgify acquisition

1reports1reporting sources2026-05-13Update

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The acquisition strengthens HBX's position in experience distribution, using AI recommendation algorithms to simplify supply access, offering API and white-label solutions, and driving AI and automation innovation.

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5月13日
  1. PhocusWire All News
    HBX builds out experiences offering with Bridgify acquisition

    HBX Group acquired Israel-based experiences technology company Bridgify for €3 million upfront plus performance-based consideration. Bridgify offers an AI-powered platform with access to over a million experiences, enhancing HBX's distribution capabilities.