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Booking.com Travel Happiness Index: APAC Travellers Remain Resilient, Intentional and Joy-Led Amid…
1reports1reporting sources2026-07-29Update
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The research provides insights into APAC traveler behavior and preferences, helping businesses tailor offerings to meet demand.
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7月29日
- Booking.com NewsroomBooking.com Travel Happiness Index: APAC Travellers Remain Resilient, Intentional and Joy-Led Amid…
Booking.com released its inaugural Travel Happiness Index, surveying over 10,000 travelers across 10 APAC markets. The report shows that despite uncertainty, travel remains a source of joy and reset. 84% of APAC travelers say travel helps them reset mentally and emotionally, and 9 in 10 would rather adapt their plans than cancel. Travelers are becoming more intentional, prioritizing local experiences and better value.