Zhangjiajie Airport Aviation Benefit Product Serves About 30,000 Trips in Summer
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The case shows how a regional airport can convert transit traffic into overnight and spending traffic through aviation-tourism integration, offering a replicable model for airline-destination merchant partnerships and longer stays.
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- Pinchain TourismZhangjiajie Airport Aviation Benefit Product Serves About 30,000 Trips in Summer
Zhangjiajie Airport launched a 'one ticket tours Zhangjiajie' benefit product, linking nearly 30 merchants into a full-chain matrix covering tours, lodging, dining, shopping and performances; travellers holding a valid boarding pass from any Hunan airport within seven days can enjoy discounts of up to 50%. During the summer, about 30,000 discounted visits were recorded across participating scenic areas, and the Grand Canyon scenic area saw discounted travellers double from about 4,000 in July to nearly 8,000 in August. The airport also introduced off-peak entry routes via Tianzishan and Yangjiajie and opened a comprehensive service centre for overseas visitors. Since 2026, it has handled ov…