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Hilton to Bring App to More AI Platforms
1reports1reporting sources2026-04-29Update
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Hilton's AI expansion strategy and direct booking strength demonstrate how hotel groups can navigate AI-driven distribution changes, offering insights for the industry.
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4月29日
- PhocusWire All NewsHilton to bring app to more AI platforms
Hilton CEO Chris Nassetta said the company plans to open its app to more large language models, including Gemini and OpenAI, in the coming weeks. Despite rapid AI developments, he doesn't see the distribution landscape changing significantly anytime soon. Hilton will use AI to become more efficient and continue building direct business, which already accounts for over 80% of its business.