Travel Trade Delegation from 9 European Countries Explores Gansu's Silk Road
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The delegation reflects Gansu's and China's push to expand European inbound tourism, and the 60% year-on-year growth in inbound visitors from January to August signals recovering demand, offering reference value for travel agencies, destination service providers, and MICE operators handling China inbound programs.
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- China Tourism NewsTravel Trade Delegation from 9 European Countries Explores Gansu's Silk Road
From September 15 to 21, a delegation of 31 travel trade professionals, travel media journalists, and influencers from nine European countries—the UK, France, Germany, Italy, Spain, Switzerland, Denmark, Luxembourg, and Sweden—visited Gansu on a seven-day, six-night Silk Road exploration trip at the invitation of the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism. On September 15, the Gansu Provincial Department of Culture and Tourism held a dedicated tourism promotion event, where the Gannan Tibetan Autonomous Prefecture Culture, Radio, Television and Tourism Bureau and selected local travel agencies presented routes tailored to European visitors. The…