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New Travel Loyalty Leaders: Banks, Not Hotels or Airlines
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Bank and credit card loyalty programs are capturing traveler loyalty; hotels and airlines need to reassess their loyalty strategies.
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9月5日
- Skift FeedNew Travel Loyalty Leaders: Banks, Not Hotels or Airlines
Skift Research's Global Travel Insights survey shows 32% of travelers find credit card/bank loyalty programs most rewarding, hotels second at 26%, airlines third at 20%, and OTAs only 8%. Travel companies must contend with competition from financial institutions.