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Impression Dahongpao Signs Impression Jianzhou Project

1reports1reporting sources2026-08-17Update

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This project demonstrates cultural tourism enterprises expanding scenic area operations through asset-light models, enhancing brand influence and offering new cultural experience destinations for business travelers.

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8月17日
  1. TripVivid
    Impression Dahongpao Signs Impression Jianzhou Project

    Impression Dahongpao's wholly-owned subsidiary Impression Culture & Tourism signed a contract for the upgrade and operation of the Impression Jianzhou project in Wuyishan. Total investment is 40-45 million yuan, with Impression Culture & Tourism contributing 25 million yuan for hardware upgrades, securing a ten-year exclusive operation right and an annual guaranteed revenue of 4 million yuan. The project is tentatively named 'Wuyi Guanwu' and is expected to be operational within the year.