Yunnan Shiping Intangible Heritage Week Opens in Shanghai
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By combining intangible heritage performances with the opening of brand stores and a sales center, the event turns cultural display into long-term sales and investment channels, offering a path for local specialty products and tourism resources to enter first-tier city markets.
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- China Tourism NewsYunnan Shiping Intangible Heritage Week Opens in Shanghai
On September 14, the Yunnan Shiping County Intangible Cultural Heritage Week and the 30th Anniversary Exhibition of Shanghai-Yunnan Cooperation opened in Xuhui District, Shanghai. Hosted by the Xuhui District Government Cooperation and Exchange Office and the Shiping County Party Committee and Government under the theme "Deep Mountain-Sea Ties, Shiping-Xuhui Heart to Heart," the event combines intangible heritage performances, tourism promotion, product sales and cooperation achievements. The Shiping County Shanghai Investment Liaison Office, the Shiping Tofu Brand Store (Shanghai) and the Xuhui "Yunnan Products into Shanghai" sales center were unveiled. The exhibition displays tofu, tofu s…