Ticket Stub Economy: From Planning Deployment to Systematic Layout
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On October 26, 2026, China Tourism News published an article analyzing the development of the ticket stub economy. The "Tourism Powerhouse Construction '15th Five-Year Plan'" and the "Culture and Tourism Development '15th Five-Year Plan'" explicitly propose promoting the linkage of event ticket stubs with scenic areas, dining, and commercial consumption, and developing the ticket stub economy. The article states that the ticket stub economy operates through three logics—extending the consumption chain, promoting benefit sharing, and stimulating emotional resonance—distinguishing it from traditional combo-ticket discounts; at present, it is necessary to drive its shift from scattered practices to systematic layout through four aspects: content innovation, digital empowerment, institutional safeguards, and urban-rural coordination.
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- China Tourism NewsDevelop ticket stub economy, advance culture, tourism, commerce, sports and exhibition linkages
The "15th Five-Year Plan for Building a Tourism Powerhouse" and the "15th Five-Year Plan for Culture and Tourism Development" explicitly propose promoting event ticket stubs linked with scenic areas, dining, and commercial consumption, and developing the ticket stub economy. The ticket stub economy operates through three logics: extending the consumption chain, promoting benefit-sharing, and stimulating emotional resonance, and is distinct from traditional combo-ticket discounts. Currently, it is necessary to advance it from scattered practices to systematic layout in four aspects: content innovation, digital empowerment, institutional safeguards, and urban-rural coordination.