Amadeus Partners with HyperGuest to Modernize Direct Hotel Contracting and Leisure Distribution
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The move highlights a shift in hotel distribution architecture away from legacy static GDS rate codes toward cloud-native API pipes for managing private rates, multi-source inventory, and rich ancillary attributes. For hotel commercial IT teams, major distribution channels are actively upgrading middleware to ingest s…
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- Hospitality TechnologyAmadeus Partners with HyperGuest to Modernize Direct Hotel Contracting and Leisure Distribution
Amadeus announced new hotel distribution capabilities powered by cloud-native connectivity provider HyperGuest, expanding its Amadeus Leisure Connect Plus and Amadeus Value Hotels platforms. The integration uses HyperGuest as an underlying connectivity engine to interface with over 150 channel managers via real-time APIs, eliminating manual workflows for private hotel contracts, and adds 15,000 directly sourced independent hotel properties into the Amadeus Value Hotels net-rate merchant program. It also enables travel sellers to package and retail room add-ons such as breakfast, spa services, parking, and late check-out through private rate channels, and normalizes rate plans, property attr…