APAC Hotel Distribution Sees Slower Growth as Regional OTAs Rise

A D-Edge report shows APAC hotel distribution shifting from post-pandemic growth to a more competitive market. OTAs still account for 83% of bookings, but Agoda overtakes Booking.com as the leading platform, with share rising from 16.4% in 2022 to 20.9% in 2025, and growing 13.6% in Q1 2026. Wholesaler share nearly tripled from 1.8% to 5.1%, while direct channel share slipped to 11.2%. Cancellation rates improved to 13.4%, but gaps remain. AI's impact is currently in search, not bookings.