Booking CEO: Building the AI Travel Agent Isn't the Hard Part
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The Booking chief's public downplaying of AI-agent threats signals that incumbents see trust and payment security, not raw technical capability, as their core moat — a view that shapes how corporate travel buyers assess AI booking tools and supplier strategy.
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- Skift FeedBooking CEO: Building the AI Travel Agent Isn't the Hard Part
Booking Holdings CEO Glenn Fogel said at the Skift Global Forum in New York City that building an AI travel agent like Instinct wouldn't be that hard, but the real challenge is establishing trust. He argued there is more to travel than handling the transaction, and that travelers want to deal with real people when safeguarding credit card details and other sensitive information. Booking Holdings is still moving forward with AI initiatives, including its ad deal with OpenAI and integration on Google.