Jinjiang Hotels Signs Strategic Cooperation with Guangdong Culture and Tourism Department
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The government-enterprise cooperation will support Jinjiang's expansion in key Guangdong areas and facilitate industrial resource matching, offering reference for hotel investors assessing South China expansion, inbound tourism services and hotel-tourism integration projects.
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- TravelDaily ChinaJinjiang Hotels Signs Strategic Cooperation with Guangdong Culture and Tourism Department
On September 11, Jinjiang Hotels signed a strategic cooperation framework agreement with the Guangdong Provincial Department of Culture and Tourism in Guangzhou, establishing a long-term mechanism covering brand development, resource integration, consumption promotion, publicity and local cultural experiences. As of end-June 2026, Jinjiang Hotels operated more than 1,700 hotels across all 21 prefecture-level cities in Guangdong, with about 197,000 rooms. In 2025, Guangdong received 960 million tourist visits and generated 1.24 trillion yuan in tourism spending, with 90.308 million inbound visits.