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Travel Companies Weigh Build vs. Buy in AI Era
1reports1reporting sources2026-07-06Update
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With rapid AI evolution, travel companies must decide between building or buying based on their tech stack and talent, to stay competitive and adapt to market changes.
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7月6日
- PhocusWire All NewsWeighing build versus buy in travel's AI era
At Phocuswright Europe 2026, executives from Amadeus, Etraveli, and Hopper Technology Solutions discussed build versus buy strategies in the AI era. Amadeus typically builds technology in-house, investing €1.4 billion in R&D in 2025, but also acquires companies like SkyLink with unique capabilities. Etraveli acquired Wenrix to enhance B2B predictive and agentic AI. HTS builds AI internally due to travel complexity, but advises companies lacking tech stack and talent to buy.