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Google survey: only 8% of Asia-Pacific travelers willing to let AI complete payment

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On October 27, 2026, Web in Travel reported that Laura-Marie Arens, Google's head of travel vertical search for Asia-Pacific, disclosed a survey: Google interviewed about 7,000 people across five Asia-Pacific countries and found that only 8% of respondents were willing to let AI agents complete payments, while 92% were unwilling to let AI press the "book" button. Arens believes technology is not the obstacle; travel is a high-value purchase and must be foolproof. The same report also mentioned that booking lead times in Southeast Asia have increased from 46 days to 83 days, and that YouTube has become the top source of travel inspiration in Asia-Pacific. Currently, the survey results have been explained publicly by Google, and there are no further developments.

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10月27日
  1. Web in Travel
    Google Asia-Pacific Travel Search Lead: 92% of Travelers Unwilling to Let AI Press the "Book" Button

    A Google survey of about 7,000 people across five Asia-Pacific countries found that only 8% are willing to let an AI agent complete payment, while 92% are unwilling to let AI press "book." Laura-Marie Arens, Google's Asia-Pacific travel vertical search lead, believes technology is not the obstacle and that travel is a high-value purchase that must be foolproof. In Southeast Asia, booking lead time has risen from 46 days to 83 days, and YouTube has become the top source of travel inspiration in Asia-Pacific.