Yunnan Gift Opens First Flagship Store in Kunming on October 1
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The official souvenir brand is rolling out through flagship and themed stores, showing how local cultural tourism consumption is extending into integrated retail and experience spaces, offering a reference for tourism retail operations.
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- China Tourism NewsYunnan Gift Opens First Flagship Store in Kunming on October 1
On September 22, the 2026 National Day culture and tourism consumption month main event was held in Mile, Yunnan, where the official Yunnan cultural tourism souvenir brand Yunnan Gift made its debut, covering more than 1,000 products across four series: trendy cultural creative goods, intangible heritage crafts, ecological products and Yunnan lifestyle goods. On October 1, the first flagship store, Yihu Qingcui, will open in Kunming's Cuihu Park inside Lianhua Temple, combining food, tea, fragrance, intangible heritage, cultural creative goods, performances and reading. Yunnan's government work report calls for building the Yunnan Gift brand, aiming to open 2-6 stores within the year.