Skift Forum discusses real-time personalization to improve travel booking conversion
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On October 21, 2026, in a roundtable discussion at the Skift Global Forum 2026, Bloomreach and corporate travel and tourism executives discussed how to use real-time personalization to convert long-browsing travelers into bookers. Participants held that loyalty is superior to indiscriminate discounts, and that brands need to continuously provide relevant engagement over a decision cycle lasting six to eight months. Smith emphasized that after collecting preference data, it must actually be used in the next communication, otherwise it is more off-putting than not asking at all.
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- Skift FeedBloomreach Roundtable Discussion: How Real-Time Personalization Turns Browsers into Bookers
In a roundtable discussion at Skift Global Forum 2026, Bloomreach explored with corporate travel and tourism executives how to use real-time personalization to convert long-term browsing travelers into bookers. Participants held that loyalty is superior to indiscriminate discounts, and that brands need to continuously provide relevant engagement over a decision cycle lasting six to eight months. Smith emphasized that after collecting preference data, it must actually be used in the next communication, otherwise it is more off-putting than not asking at all.