Disney raises prices for add-on offerings, lowest-tier tickets unchanged
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On October 8, 2026, Skift Feed reported that Disney's latest round of price increases targets high-end add-ons, while the lowest-tier ticket price remains stable. The report said Disney parks' lowest-tier ticket price has remained at $104 since 2019, while the highest-tier single-day ticket price rose from $119 to $224 over the past decade, an increase of nearly 90%. The report also mentioned that Chief Financial Officer Hugh Johnston said at a Goldman Sachs conference last month that the company is "highly sensitive" about pricing and wants to create a channel for repeat visits by younger families.
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- Skift FeedDisney keeps lowest-tier ticket prices unchanged, raises prices for add-ons
Disney's latest round of price increases targets premium add-ons, while the lowest-tier ticket prices remain stable. Disneyland's lowest-tier ticket price has remained at $104 since 2019, while the highest-tier single-day ticket price has risen from $119 to $224 over the past decade, an increase of nearly 90%. Chief Financial Officer Hugh Johnston said at a Goldman Sachs conference last month that the company is "highly sensitive" about pricing and wants to create a pathway for repeat visits for young families.
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