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Alibaba Group Partners with UEFA Men's Club Competitions and UEFA EURO 2028
1reports1reporting sources2026-05-29Update
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Major sports partnerships drive fan travel, accommodation and spending; Alibaba's e-commerce and cloud capabilities could shape event-related travel booking and merchandise distribution, making this relevant to travel and retail businesses.
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5月29日
- Alibaba Group NewsAlibaba Group Partners with UEFA Men's Club Competitions and UEFA EURO 2028
Alibaba Group announced a multi-year partnership with UEFA and UC3, becoming the official and exclusive AI, cloud computing services and e-commerce partner of the UEFA Champions League, Europa League and Conference League from 2027/28 to 2032/33, and of UEFA EURO 2028. The partnership will deploy Alibaba Cloud and the Qwen LLM for fan engagement, media and content management, and offer official merchandise via its global e-commerce network.