Alibaba Group Named Official Technology and Cloud Partner of the Brooklyn Nets
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The deal shows Alibaba Cloud technology expanding into sports and live-entertainment venues, offering a reference point for venue technology, sponsorship marketing and destination experience upgrades relevant to business travellers.
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- Alibaba Group NewsAlibaba Group Named Official Technology and Cloud Partner of the Brooklyn Nets
Alibaba Group and Brooklyn Sports & Entertainment announced a multi-year strategic partnership naming Alibaba the Official Technology and Cloud Partner of the Brooklyn Nets and the team's Official Jersey Patch Partner. Beginning with the 2026-27 NBA season, Alibaba technology will power a Real-Time 360° Replay system at Barclays Center, and an in-arena "Nets Figure Lab" will let fans create personalized collectible cards. The partnership also ties into the franchise's 60th anniversary season to test and scale technology and marketing applications.
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