China's Ministry of Culture and Tourism Releases Sixth Batch of Forced-Consumption Cases
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Sustained enforcement and public naming of cases raise compliance risk for agencies and guides; itinerary and procurement design must ensure shopping and paid add-ons are agreed with tourists.
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- China Tourism NewsChina's Ministry of Culture and Tourism Releases Sixth Batch of Forced-Consumption Cases
China's Ministry of Culture and Tourism published its sixth batch of typical cases on forced consumption in the tourism market, covering 13 cases. Since March 2026, local culture and tourism authorities and cultural market enforcement agencies have continued a campaign against guide misconduct and forced consumption. Cases include arranging shopping or paid add-ons without tourist consent, unreasonably low-priced tours, and guides threatening or deceiving tourists into buying goods. Penalties included confiscation of illegal gains, suspension of operations, fines, and revocation of travel agency business licences.