Expedia Group acquires Layla to accelerate AI trip planning and booking
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The acquisition underscores OTA giants' push into AI-native experiences, potentially reshaping the competitive landscape for trip planning and booking, offering business travelers smarter itinerary tools.
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- Expedia Group NewsroomExpedia Group acquires Layla to accelerate AI trip planning and booking
Expedia Group has acquired Layla, an AI-native trip planning and booking platform, to accelerate its AI strategy. Layla, founded in 2023 and based in Berlin, helps travelers discover destinations, create personalized itineraries, and plan complete trips through a conversational travel agent. The acquisition combines Layla's advanced planning and personalization capabilities with Expedia Group's global supply, first-party traveler insights, marketplace scale, and booking technology, aiming to create richer, more personalized travel experiences and move travelers seamlessly from inspiration to booking.