Spirit plans to sell data to Google for $10 million
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On November 11, 2026, Skift Feed reported that Spirit Airlines' deal to sell data to Google for $10 million cleared its main obstacle after the union secured employee privacy protections. The report said the data will be used to enhance Google's AI models, the union representing Spirit flight attendants secured significant privacy protections for employees, and a hearing on the deal is scheduled for November 17.
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- Skift FeedSpirit clears path for $10 million data deal with Google as union wins employee privacy protections
Spirit Airlines' $10 million deal to sell data to Google has cleared a major obstacle after a union secured employee privacy protections; the data will be used to enhance Google's AI models. The union representing Spirit flight attendants won significant privacy protections for employees, and a hearing on the deal is scheduled for November 17.
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