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Why This Founder Believes Every Hotel Should Think Like a Media Company
1reports1reporting sources2026-08-20Update
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Hotel brands can build loyal audiences through content marketing, increasing direct bookings and brand loyalty, potentially offering more personalized experiences for business travelers.
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8月20日
- Skift FeedWhy This Founder Believes Every Hotel Should Think Like a Media Company
On the Suite Success podcast, Hotels Above Par founder Brandon Berkson shares how hotels can build audiences through media strategies. He emphasizes the value of newsletters and owned audiences, niche positioning and authentic engagement over vanity metrics, and discusses the resurgence of print and in-person experiences.