Spirit Airlines' planned data sale to Google sparks legal dispute
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A report on October 13, 2026 shows Spirit Airlines plans to sell data to Google for $10 million, and the deal faces opposition from multiple unions and lawmakers. Under the agreement, Google would obtain millions of payroll records dating back to 1986, email accounts, employee data, as well as Spirit's pricing models, booking curves, flight behavior data, onboard purchases and Wi-Fi records, refund history and travel package information; Google plans to use this data to enhance its AI models. Court documents show the list of opponents to the deal is growing.
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- Skift FeedSpirit Airlines' data sale to Google sparks legal dispute, court documents show growing opposition list
Spirit Airlines plans to sell data to Google for $10 million, and the deal faces opposition from multiple unions and lawmakers. Under the agreement, Google would obtain millions of payroll records dating back to 1986, email accounts, employee data, as well as Spirit's pricing models, booking curves, flight behavior data, onboard purchases and Wi-Fi records, refund history, and travel package information. Google plans to use this data to enhance its AI models.
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