Hubei Rural Tourism Received 493 Million Visits in 2025, Comprehensive Revenue Exceeded 430 Billion…
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Hubei's rural tourism scale data and its branding and stock-revitalization approach offer a reference for travel companies assessing investment and product development in central China's rural destinations.
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- China Tourism NewsHubei Rural Tourism Received 493 Million Visits in 2025, Comprehensive Revenue Exceeded 430 Billion…
On September 14, an introduction meeting for the 2026 "Vitality China Research Tour" Hubei-themed interview activity was held in Wuhan. Wu Ye, deputy director of the Hubei Provincial Department of Culture and Tourism, said that in 2025 Hubei's rural tourism received 493 million visits, up 10% year on year, with comprehensive revenue exceeding 430 billion yuan. Hubei launched the provincial rural tourism public brand "Zhiyin Hubei: Rural Encounters as Before," created key rural tourism villages and towns, built rural tourism stations, developed national premium rural tourism routes, and regularly held provincial events such as the Jingchu Rural Culture and Tourism Festival. Hubei also adhere…