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BCD research: hotel sourcing should focus on actual usage value
1reports1reporting sources2026-07-17Update
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7月17日
- BCD Travel RSSBCD research: hotel sourcing should focus on actual usage value
BCD Travel's research highlights that in hotel sourcing, 86% of buyers prioritize cost control, yet 97% want more flexible cancellation policies and 96% seek enhanced amenities. It suggests measuring utilization, challenging breakfast inclusion assumptions, aligning cancellation policies with behavior, benchmarking beyond discounts, and using data to define value to ensure paying for benefits actually used.