Value Identification and 'Three Shifts' in Industrial Tourism
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Industrial tourism, as a new form of cultural tourism integration, offers enterprises brand exposure and diversified revenue channels, with policy support creating opportunities for related investment and operations.
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- China Tourism NewsValue Identification and 'Three Shifts' in Industrial Tourism
The article discusses high-quality development of industrial tourism, proposing coordinated efforts in cultural value identification and distinctive experience design. It emphasizes identifying historical, technical, and social values, and achieving shifts from visiting routes to story routes, from one-way exhibitions to participatory experiences, and from isolated sites to regional linkages. It mentions the joint issuance of the 'Notice on Promoting Industrial Culture, Protecting Industrial Heritage, and Developing Industrial Tourism' by seven departments in May this year, and the inclusion of industrial tourism in the '15th Five-Year Plan for Building a Tourism Powerhouse'.