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U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
1reports1reporting sources2026-06-30Update
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U.S. hotel market growth slows, distribution landscape stable but contested, AI may reshape distribution channels, offering strategic insights for the hotel industry.
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6月30日
- PhocusWire All NewsU.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
Phocuswright report shows U.S. hotel room revenue rose 1% to $207.9 billion in 2025, ADR up just 1%, occupancy fell to 62.3%, first decline since 2020. 2026 projected revenue growth of 3% to $214.7 billion. International arrivals lag and geopolitical tensions are drags, but luxury and corporate travel rebound provide support. OTA and direct channels split stable at 52%/48%, with OTAs expected to grow faster in 2026-2027. AI is a marketing tool today, potentially a distribution channel tomorrow.