Tongcheng Travel Partners with Over Ten Destinations to Issue Holiday Tourism Vouchers
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Vouchers have become a key destination tool for driving holiday tourism spending, and platforms that aggregate multi-destination subsidies strengthen their traffic gateway and conversion capabilities, with implications for booking patterns and destination marketing resource allocation.
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- TravelDaily ChinaTongcheng Travel Partners with Over Ten Destinations to Issue Holiday Tourism Vouchers
Tongcheng Travel, together with the Guangdong Provincial Department of Culture and Tourism, launched the 2026 Guangdong 'Golden Autumn Culture and Tourism Consumption Season' subsidy program on September 11, issuing vouchers to inbound and domestic visitors to Guangdong. The platform is also participating in Mid-Autumn and National Day voucher programs across more than ten destinations including Suzhou, Xuzhou, Lhasa, Harbin, Nanchang, Yibin, Guizhou and Jiangxi, with total voucher value exceeding RMB 60 million. Validity generally covers the holiday period, with some extending to end-November.