Fliggy and Emirates Form Strategic Partnership
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The partnership combines airline distribution with platform membership, content and AI channels, potentially affecting how inbound and outbound tickets are distributed in China, promotional timing and corporate travel sourcing channels.
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- TravelDaily ChinaFliggy and Emirates Form Strategic Partnership
Fliggy announced a strategic partnership with Emirates covering digital marketing, membership and AI, aimed at jointly expanding inbound and outbound travel markets. Fliggy will serve as an important partner for Emirates in China, leveraging its more than 500 million members and roughly 64 million 88VIP members in the Alibaba ecosystem to support product promotion, content marketing and user operations; Emirates will create dedicated ticket-sales programmes and policies and participate deeply in Fliggy campaigns such as Double 11 and 618. Fliggy data shows Emirates ticket bookings grew more than 80% year on year in the first half of this year, with inbound-travel ticket bookings up more tha…