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2025 China Night Economy Report: Nighttime Spending Accounts for 32.9% of Daily Total

1reports1reporting sources2026-01-09Update

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Nighttime spending now accounts for nearly one-third of tourists' daily expenditure, making it a significant revenue component. Expanding nighttime supply across scenic areas, museums, and commercial districts offers quantifiable market evidence for culture-tourism, hotel, retail, and event-planning businesses.

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1月9日
  1. China Tourism News
    2025 China Night Economy Report: Nighttime Spending Accounts for 32.9% of Daily Total

    The China Tourism Academy and Liangye Technology Group released the 2025 China Night Economy Development Report. From January to October 2025, nighttime spending accounted for 32.9% of tourists' total daily spending nationwide, with nighttime transactions at 28.3%. Demand-side trends center on three value dimensions: diversity, novelty, and social connection. On the supply side, 66.9% of 5A scenic areas offered nighttime opening, and first-class museums' nighttime opening rate rose to 37.6% during summer and holidays; 47.5% of nighttime-open 5A scenic areas achieved full coverage of food, lodging, transport, sightseeing, shopping, and entertainment.