Meituan Launches Airline Membership Benefits with Major Chinese Carriers
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Platform-airline membership benefits combining fare guarantees with destination spending vouchers could shift how Chinese business and leisure travellers choose booking channels, intensifying competition for members between OTAs and airline direct channels.
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- TravelDaily ChinaMeituan Launches Airline Membership Benefits with Major Chinese Carriers
On 20 September, Meituan launched airline membership benefits with Air China, China Eastern, China Southern, Hainan Airlines and others. Black Gold and Black Diamond members can access exclusive fares and a 'price-match guarantee' on designated routes, plus a coupon pack with six RMB 5 no-threshold vouchers usable for dining, lodging and activities at destinations, expected to cover tens of millions of members. Meituan data showed National Day flight bookings by Black Diamond and Black Gold members rose 138% and 66% year on year as of 20 September, while long-haul bookings for the combined Mid-Autumn and National Day holidays grew 55%.