Yotel plans to launch premium brand and city-center YotelAir, targeting 100 hotels by 2031
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On October 22, 2026, Yotel CEO Phil Andreopoulos said the company plans to launch a premium hotel model that retains compact rooms and a tech feel but offers better locations and higher room rates; it is also developing a small city-center hotel based on its airport brand YotelAir. Andreopoulos said several active negotiations are underway for the premium product. Yotel currently has about 24 hotels and aims to grow to 100 by 2031, with Asia a key focus for growth.
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- Skift FeedYotel plans to launch premium brand and city-center YotelAir, targeting 100 hotels by 2031
Yotel plans to launch a premium hotel model that retains compact rooms and a tech feel but offers better locations and higher room rates, while also developing a small city-center hotel based on its airport brand YotelAir. CEO Phil Andreopoulos said several active negotiations are underway for the premium product, with a target of growing from about 24 hotels currently to 100 by 2031, with Asia a growth focus.