Booking.com renews partnership with UEFA national team competitions
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The deal embeds an OTA into ticketing and trip planning for major tournaments, potentially affecting accommodation demand and inventory allocation in host cities. For travel and event organizers, lodging tightness and price swings around events such as UEFA EURO 2028 warrant early attention.
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- Booking.com NewsroomBooking.com renews partnership with UEFA national team competitions
UEFA announced the renewal and expansion of its partnership with Booking.com, which will continue as the official accommodation and attractions partner across the UEFA Nations League Finals 2027, European Qualifiers 2027-28, UEFA European Under-21 Championship 2027, UEFA EURO 2028 and UEFA Women's EURO 2029. The deal includes integrating Booking.com into the fan ticketing journey and the Event Guide, plus two digital content-based sponsorship and engagement programmes.