Diverging US and Canada Travel Trends to Europe in 2026
先了解这件事
In 2025, US travel to Europe reached a record nearly 24 million person-trips, but growth subsequently slowed: in June 2026, US departures fell 2.1%, and in July they fell 1.2%. Meanwhile, Canadian tourists shifted significantly toward Europe, with travel to the US falling 23.5% in 2025 and travel to Europe rising 13.6%; this year, 45% of Canadians plan to travel to Europe, higher than 34% of Americans. Faced with this divergence, major European tourism organizations in France, the UK, Ireland, Spain, Switzerland and Portugal still have teams in Canada, but many smaller organizations find it difficult to sustain this and can only cover the North American market through one office or agency in New York, so European tourism marketing strategies must therefore be adjusted.
AI 根据报道生成 · 2 小时前更新
报道时间线
沿着报道，了解事件的不同侧面。
- Skift FeedUS visitor slowdown, Canadian shift mean European tourism marketing strategies must adjust
After a record nearly 24 million US trips to Europe in 2025, growth is slowing, with departures down 2.1% in June 2026 and 1.2% in July; Canada has shifted sharply, with trips to the US down 23.5% and trips to Europe up 13.6% in 2025, and this year 45% of Canadians plan to travel to Europe, higher than 34% of Americans. Major European tourism bodies such as France, the UK, Ireland, Spain, Switzerland and Portugal still have teams in Canada, but many smaller organizations cannot sustain this and can only cover the North American market through one office in New York or an agency.
本事件热度走势
Not enough continuous observation data yet, so no trend is drawn for now.