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AI Era Battle: Hotels vs OTAs - Price Chaos is Key
1reports1reporting sources2026-08-27Update
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AI's impact on travel distribution is a hot topic; the competitive dynamics between hotels and OTAs may shift based on pricing strategies, directly affecting corporate travel procurement.
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8月27日
- TravelDaily ChinaAI Era Battle: Hotels vs OTAs - Price Chaos is Key
In a commentary, TravelDaily China CEO Li Chao argues that despite Marriott CEO's view that AI will benefit hotel direct booking, chaotic pricing across hotel channels drives consumers to compare on OTAs after AI screening. The author's experience shows hotel quotes were 20-50 euros higher than Ctrip, highlighting hotels' lack of price competitiveness.