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South Africa's $2.5B online travel market attracts new wave of homegrown tech
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South Africa's online travel market is growing rapidly with homegrown tech rising, offering insights for global travel tech investment.
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4月1日
- PhocusWire All NewsSouth Africa's $2.5B online travel market attracts new wave of homegrown tech
South Africa's online travel market was valued at $2.54 billion in 2024, projected to reach nearly $6 billion by 2033. 57% of Africa's tourism tech VC investment flowed into South Africa, over $3.1 billion between 2019-2024. Nearly half of South Africans use AI for travel planning, and two-thirds of hoteliers have an AI strategy.