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Hanting Flagship Store: A New Formula for Prime Properties
1reports1reporting sources2026-08-25Update
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Offers hotel investors an alternative to traditional mid-scale positioning, emphasizing operational efficiency and brand traffic to enhance overall asset returns rather than relying solely on room rates.
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8月25日
- TravelDaily ChinaHanting Flagship Store: A New Formula for Prime Properties
Hanting Flagship Store introduces a 'two lows, two highs' investment model, leveraging low construction costs, low operating costs, high room count, and high brand traffic to unlock value from prime properties. Compared to mid-scale hotels, per-room construction costs can drop by up to 40%, public area allocation by up to 50%, and total per-room investment by up to 42%. A 372-room property in Beijing achieved an average occupancy of 86.5% and RevPAR above RMB 330.