Survey: 94% of Consumers Say Technology Influences Their QSR Choice
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For restaurant and hospitality operators, digital channels now drive revenue, but tech failures translate directly into lost sales and diminished loyalty. Automation can raise throughput and cut labor costs, yet its financial return depends heavily on uptime and frictionless execution.
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- Hospitality TechnologySurvey: 94% of Consumers Say Technology Influences Their QSR Choice
Canopy's 2026 Restaurant Tech Report, based on a national survey of 1,007 U.S. adults, finds 94% of consumers now factor technology into where they dine, up sharply from 80% in 2025. More than a third (37%) abandoned an order entirely due to malfunctioning technology, and 29% changed their ordering method, switched to a competitor, or walked out when confronted with an unexpected digital tip prompt. McDonald's was named the top QSR tech experience provider for a second consecutive year (34%), with Chick-fil-A and Taco Bell rounding out the top three. Only 20% of kiosk users said self-service kiosks work seamlessly every time, unchanged from 2025; consumer exposure to AI drive-thru voice ord…