SAP Concur: 3 Ways Channel Partners Deliver Long-Term Value in a Cloud-First World
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For channel partners and TMCs in the travel and expense ecosystem, cloud service portfolios and continuous-value models directly affect customer retention and multi-year revenue. The scale of Concur's co-sell program signals that vendors are accelerating SMB reach through partner channels.
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- SAP Concur BlogSAP Concur: 3 Ways Channel Partners Deliver Long-Term Value in a Cloud-First World
A SAP Concur blog post outlines how channel partners can deliver long-term value to SMB customers in a cloud-first world. Concur launched its Solution Provider co-sell program in July of last year, and more than 300 partners have joined. The post offers three recommendations: build a portfolio of cloud services, invest in continuous training to improve knowledge retention, and help customers maximize their cloud technology investments. The central argument is that partners must shift from transactional models to a continuous-value approach spanning pre-sales, sales, and post-sales to build multi-year revenue streams and customer loyalty.