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Expedia's Unpack '26 Summer: Domestic Demand Rises, Hotel Prices Drop in Popular International Dest…
1reports1reporting sources2026-05-21Update
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Based on Expedia and Hotels.com data, the report offers insights into summer demand, indicating a shift toward domestic and value-driven travel, which may influence hotel pricing and marketing strategies.
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5月21日
- Expedia Group NewsroomExpedia's Unpack '26 Summer: Domestic Demand Rises, Hotel Prices Drop in Popular International Dest…
Expedia Group released its Unpack '26 Summer report, showing domestic travel demand dominates summer holiday planning, with global social conversation up 77% YoY and 45% of Britons more interested in UK breaks. The report highlights trends like hotel hopping, sports event divergence, and set-jetting, along with top destinations and international cities with lower hotel rates.