BWH Hotels expands boutique offerings with Aiden openings

BWH Hotels is expanding its design-driven boutique brand Aiden with new openings across North America, Asia-Pacific, and Europe. In the U.S., Aiden by Best Western Sacramento Downtown in California and Aiden by Best Western Kansas City Downtown in Missouri recently opened, with properties also debuting in Germany and Thailand. Additional openings are scheduled for the remainder of 2026, including Denver, Tempe, Arizona, and Pullman, Washington. Brad LeBlanc, SVP and chief development officer at BWH Hotels, said the expansion comes as travelers seek hotels with 'personality, a sense of discovery and a connection to the destination.' The Sacramento hotel, opened in May, features design elemen…