Yicheng opens new prototype hotel at Guangzhou East Station
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As a brand prototype store, its product and service model will be replicated across national outlets, reflecting how upper-midscale business hotels compete on Oriental cultural experience, business-guest hosting scenarios and long-stay pain points such as laundry, relevant to hotel investors and corporate accommodatio…
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- TravelDaily ChinaYicheng opens new prototype hotel at Guangzhou East Station
On 20 September 2026, Yicheng Hotel Guangzhou East Station Sports Center (Xinjiang Building), a modern Oriental light-luxury brand under Dossen Group, officially opened. Located in the Tianhe North Sports Center core business district next to Guangzhou East Station, it is Yicheng's new product prototype store in Guangzhou, tasked with product iteration and experience-model validation. Built around an 'Oriental living room' concept, it features smart room controls, an Oriental tea set, meeting rooms and self-service laundry, plus three differentiated services: fragrance selection, Oriental wellness breakfast and free laundry.