WorldSkills Competition Drives Shanghai Tourism Spending, 12.63 Million Visitors in Six Days
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The quantified consumption lift from a major international event offers a reference operating model for destination marketing and the integration of MICE with business travel.
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- China Tourism NewsWorldSkills Competition Drives Shanghai Tourism Spending, 12.63 Million Visitors in Six Days
According to the Shanghai Municipal Administration of Culture and Tourism and Shanghai tourism big-data monitoring, during the 48th WorldSkills Competition held from September 22 to 27, Shanghai received 12.6328 million visitors, up 9.28% year on year, with total all-element tourism transaction value covering food, lodging, transport, sightseeing, shopping and entertainment reaching RMB 29.031 billion. Under the theme 'Come to WorldSkills, Tour Shanghai', the city rolled out 100 tourism routes (65 themed routes and 35 CityWalk routes), 100 'Hu Xiaoyou' service centers and 100 city ambassadors, and deployed integrated micro-hubs at 100 key cultural-tourism service points, combining an AI age…
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Not enough continuous observation data yet, so no trend is drawn for now.