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Booking.com exec on AI and traveler needs
1reports1reporting sources2026-06-18Update
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AI in travel must balance innovation with user trust; businesses should focus on meeting core needs.
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6月18日
- PhocusWire All NewsBooking.com exec on AI and traveler needs
At Phocuswright Europe 2026, Booking.com's chief business officer James Waters discussed AI in travel, emphasizing traveler needs and the leap of faith required to let technology make decisions.