Autumn cultural tourism data released in multiple places; visitor numbers grow in Jiaohe and Jincheng
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In autumn 2026, cultural tourism departments in various places launched autumn product routes, special activities and benefit measures, promoting mass autumn travel from sightseeing to in-depth experience. Guangdong issued 30 million yuan in cultural tourism consumption subsidies; Fujian released more than 300 benefit measures and will successively hold more than 2,600 cultural tourism events. In Jiaohe, Jilin, the Red Leaf Tourism Season from September 20 to October 20 received 538,000 visitors, with total tourism revenue of 302 million yuan, up 7% and 12.7% year on year respectively.
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- China Tourism NewsAutumn Colors Dye the Land, Time to Travel: Local Culture and Tourism Departments Launch Autumn Product Routes and Benefit Measures
Culture and tourism departments in various regions have launched autumn product routes, distinctive activities and benefit measures, promoting mass autumn travel from sightseeing to in-depth experience. Guangdong issued 30 million yuan in culture and tourism consumption benefit subsidies; Fujian released more than 300 benefit measures and will successively hold more than 2,600 culture and tourism events. From September 20 to October 20, the Jiaohe red leaf tourism season in Jilin received 538,000 visitors and generated total tourism revenue of 302 million yuan, up 7% and 12.7% year on year respectively.
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Not enough continuous observation data yet, so no trend is drawn for now.