Saudi Tourism Authority Expands Products and Services to Attract Chinese Visitors
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The Saudi Tourism Authority is boosting its appeal to Chinese source markets through product diversification and the 'China Ready' certification, reflecting Middle East destinations' competitive investment in China's outbound market and offering a reference for travel agency product design and hotel service standards.
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- China Tourism NewsSaudi Tourism Authority Expands Products and Services to Attract Chinese Visitors
The Saudi Tourism Authority held a media exchange in Beijing, saying it will continue enriching Saudi travel experiences and launching diversified products for Chinese visitors' long holidays and autumn-winter travel. Offerings cover AlUla's history and desert landscapes, urban entertainment in Riyadh, Diriyah, and Qiddiya City, and Jeddah's old town and coastal life. National Day-themed products for Chinese visitors include multi-city group tours covering Riyadh, AlUla, Hail, and Jeddah, plus Riyadh short trips, private tours with Chinese-speaking driver-guides, and theme-park packages, with itineraries from one to ten days. This year the Saudi Tourism Authority launched the 'China Ready'…
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